About

Built by the team behind
hundreds of sales operations.

PIF Perfect is built by The Moderate Genius, a HubSpot Diamond Partner that's been behind the scenes of high-ticket sales operations since 2020. We didn't build this tool because it sounded like a good idea. We built it because we got tired of watching great businesses run their revenue departments on broken spreadsheets.

HubSpot Diamond Partner
Top Aloware Partner
5+ Years, 100s of Clients
46+ Five-Star Reviews
The Origin Story

5+ years. Hundreds of sales teams.
One problem that kept showing up.

Here's what we kept seeing: businesses doing $100K, $300K, $500K+ a month, running their daily sales tracking on Google Sheets held together with duct tape and hope.

Closers hating the CRM because it took too long to log anything. Managers guessing at performance because the data was either wrong, late, or both. Founders making hiring and scaling decisions based on numbers they couldn't trust.

The CRM handles deals and contacts. But daily performance tracking, the calls made, close rates, revenue per rep, projections? That lived in fragile spreadsheets that broke every time someone accidentally deleted a formula. Or it didn't get tracked at all.

The Insight

You shouldn't run your revenue department on broken, misinformed sales sheets you can't understand. The tracking isn't what's holding you back. It's that current solutions are so fragile and unreliable that even when you track everything, you still can't trust the data.

The Solution

So we built PIF Perfect to solve the exact problem we kept fixing manually for client after client. Not a CRM replacement. The layer that makes your daily sales reporting actually happen, because if it takes more than 30 seconds, your reps won't do it. Period.

The Team

We think like business owners,
not tech vendors.

We don't just implement tools. We build systems that directly impact your bottom line because that's what actually matters. When a client tells us what they're trying to accomplish, we figure out what needs to be built. They know their business. We know the tech.

E

Edward Stranks

Founder

Edward is a sales operations expert obsessed with systems and tech that help businesses grow faster and with more stability. He founded The Moderate Genius in 2020 and has spent the years since building done-for-you sales CRM implementations for high-ticket coaches and consultants. He currently travels the world with his wife and three kids, homeschooling them while building the business across countries and cultures.

He specializes in finding hidden revenue for clients through optimizing their systems and CRMs. He's the guy who talks to people and does the ads while his team (who he openly says are smarter than him) does the deep technical work.

S

Sarah Moloney

Chief of Staff

Sarah is an operations expert with over 7 years of scaling businesses and building high-performing teams. She specializes in creating systems that drive growth while developing people. Her experience leading sales teams and sales operations gives her deep insight into the challenges businesses face when scaling.

Her approach combines strategic thinking with authentic leadership, helping organizations optimize operations without sacrificing culture or team development.

Track Record

We've done this at scale,
with real companies.

We brought everything we learned from building sales infrastructure for industry leaders into PIF Perfect.

Taylor Welch / Cole Gordon / Matt Ryder

and hundreds more

46+ Five-star reviews on HubSpot →
5+ Years building sales systems
100s Of businesses served
What Clients Say

Don't take our word for it.
Take theirs.

“

Finding a team of this caliber is exceptionally rare. I've built and scaled multiple organizations and offers past $100M+ in revenue across a range of industries, and I've worked with more tech teams than I can count. The team at The Moderate Genius? Hands down, the best.

Rob Mitchell My Investing Club / ExecHero
“

They helped us scale from $900K/mo to $3.2M in revenue in 6 months without adding team members. Would highly recommend working with their team in any capacity.

D. Testawich HubSpot Review
“

Our team, led by Srdjan, is first class. They are so attentive and on top of everything. The value add for us is something we cannot imagine not having.

AdOutreach Aleric Heck
“

I've been working with The Moderate Genius for over four years, and they've consistently exceeded my expectations. If you're looking for a reliable, knowledgeable, and all-around fantastic agency, I can't recommend them highly enough.

L. Haselhuhn HubSpot Review
“

They take complex challenges and make them simple. I've worked with other agencies in the past and they aren't very good at troubleshooting or finding ways to solve challenges outside the box. The Moderate Genius team has been awesome.

B. Elder HubSpot Review
“

They've built me a bulletproof system for my business. Don't think twice!

J. Viera HubSpot Review
“

A no-nonsense partner who gets it right the first time. The transition was smooth, the build was clean, and their team was very responsive. Our team loves the new setup.

Y. Samokhvalov HubSpot Review
“

Scaling your company becomes much easier once you have the data to diagnose constraints. The TMG team has seen it all. If it's tech, they can do it. I'm not paid for this review. They deserve to be acknowledged.

A. Zekrullah HubSpot Review
“

Jelena and her team have worked tirelessly to make sure we had a smooth integration into HubSpot. They go above and beyond. I highly recommend working with this team!

T. Timmons HubSpot Review
Read all 46+ reviews on HubSpot

Every feature exists because we've seen
what happens when it's missing.

PIF Perfect isn't built by a random SaaS team that read a blog post about sales tracking. It's built by a team that's been in your world, building the infrastructure for businesses just like yours, for over five years. Every design decision was made with one thing in mind: will your reps actually use this every day?

That's the difference. We didn't guess at what you need. We've seen it. Hundreds of times.

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